Fashion Operations: Zara

Fashion Operations Brief: Group project, Investigate a brand/designer/retailer and develop a new product area based on market analysis and competitor evaluation.

To see the whole project click here.

 

We chose to create a lingerie range for Zara, based on a sufficient gap in the market for stylish underwear at a mid price point.

 

    

WHAT

Zara Lingerie Range

WHERE

Manchester

YEAR

2nd year /

Level 5